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Bergenfield High School student designs new library logo

Phil Moliere Christopher Bruno Allison Moonitz Library LogoIn an effort to rebrand itself, the Bergenfield Public Library recently revamped its website, http://www.bergenfieldlibrary.org, but one thing was missing – a new logo. As part of its continued efforts to strengthen its ties with the community, the library opted to collaborate with the Bergenfield school district to work on this important project.

Under the direction of teacher Phil Moliere, Bergenfield High School graphic arts students were asked to brainstorm potential logo designs. Moliere was thrilled to give his students a real-life opportunity to work with a “client.” Students met with library staff and were given an outline of the project. It was up to them to create potential designs that met the artistic needs of the Library. BHS sophomore Christopher Bruno proved to be up for the challenge. Bruno, who is contemplating a career in graphic arts, ultimately created the winning logo for the library using Adobe Illustrator.

“Library staff spent many hours brainstorming over different logo ideas, with limited success. There’s a lot of repetition when it comes to logos for public libraries – you tend to see a lot of logos that feature books and computers. We desperately wanted something different and fresh that would reflect our ongoing commitment and evolving relationship with the community. Within an extremely short timeframe, Chris quickly came up with a design that tied directly into the library’s mission – that the library is here to engage and serve the people of Bergenfield,” reported library director, Allison Moonitz. “We are extremely happy with Chris’ logo. He’s a very talented student.”

Bruno will receive full photo credit on the library’s website and can include his logo in future portfolio work.